This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from [TailMuseum] (the “Site”) operated by [Tail Museum Ltd] (“TailMuseum,” “we,” “us,” or “our”).
1. Device Information
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and cookies installed on your device. As you browse, we collect information about the individual pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected data as “Device Information.”
We collect Device Information using:
Cookies: Small data files placed on your device, often including an anonymous unique identifier. Learn more about cookies and how to disable them at http://www.allaboutcookies.org.
Log files: Track actions on the Site and collect IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels: Electronic files used to record information about your browsing.
2. Order Information
When you make or attempt to make a purchase, we collect certain information from you, including your name, billing and shipping addresses, payment information (e.g., credit/debit card details or other payment tokens), email address, and phone number. We refer to this as “Order Information.”
Note: We process payments through third-party payment processors; we do not store full card numbers on our servers.
3. Communications & Marketing Preferences
With your permission, we may send you emails or text messages about our store, new products, and updates. See “Email & Text Marketing” and “SMS/MMS Terms” below.
“Personal Information”
In this Privacy Policy, “Personal Information” means Device Information and Order Information, as well as any data that identifies, relates to, describes, or could reasonably be linked with a particular person or household.
4. How We Use Your Personal Information
We use Order Information to:
Process and fulfill orders (including payment processing, shipping/returns, invoices, and order confirmations)
Communicate with you about your order or account
Screen orders for risk or fraud
Provide information or advertising consistent with preferences you’ve shared
We use Device Information to:
Screen for risk and fraud (especially IP address)
Improve and optimize our Site (e.g., analytics on browsing and interactions)
Measure and understand the performance of our marketing and advertising campaigns
5. Email & Text Marketing (if applicable)
With your consent, we may send you promotional emails and/or text messages about products, services, and updates. You can unsubscribe at any time using the links or instructions in our messages.
6. Sharing Your Personal Information
We share Personal Information with third parties to help us use it as described above. For example:
E-commerce/CMS platform: We operate our store on [e.g., WooCommerce on WordPress / Shopify] and related extensions.
Analytics & advertising: We use tools such as Google Analytics and advertising pixels (e.g., Meta/Facebook Pixel, Bing UET) to understand Site usage and show relevant ads.
Learn about Google’s practices: https://www.google.com/intl/en/policies/privacy/
Opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout
Text messaging opt-in data and consent will not be shared with third parties for their own marketing purposes.
We may also share Personal Information to comply with applicable laws and regulations, respond to lawful requests (subpoena, search warrant), or protect our rights.
7. Behavioural Advertising
As described above, we use Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. To learn more about how targeted advertising works, visit the NAI’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Opt-out links:
Facebook/Meta: https://www.facebook.com/settings/?tab=ads
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out via the Digital Advertising Alliance: http://optout.aboutads.info/ and Network Advertising Initiative: http://optout.networkadvertising.org/.
8. SMS/MMS Mobile Message Marketing Program Terms and Conditions
TailMuseum (the “Program”) offers mobile messaging you can join by opting in (e.g., online forms or checkout). By participating, you agree to these Mobile Messaging Terms and our Privacy Policy.
User Opt-In. By opting in, you consent to receive marketing and transactional SMS/MMS messages to the phone number you provided. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies. Some messages may be sent using an automatic telephone dialing system.
User Opt-Out. To stop receiving messages, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message. You may receive a final confirmation message. Methods other than the keywords above (including verbal requests or alternate words) are not guaranteed opt-outs.
Program Description. Messages may include promotions, product updates, cart/checkout reminders, and customer support notices related to TailMuseum.
Cost & Frequency. Message and data rates may apply. Frequency varies.
Support. For help, reply HELP or email [support@tailmuseum.com].
MMS Disclosure. If your device does not support MMS, we may send SMS instead.
Carrier & Delivery. Delivery is subject to your carrier; we are not liable for delayed or undelivered messages. Carriers are not responsible for delayed or undelivered messages.
Participant Requirements. You must have a two-way messaging-capable device and an active wireless plan.
Age Restriction. You must be at least 13 years old to use the Program. If you are 13–17, you must have parental/guardian permission.
Prohibited Content. You agree not to transmit unlawful, harmful, harassing, discriminatory, obscene, or otherwise prohibited content, including malware or content violating applicable laws (including protected health information under HIPAA/HITECH).
Note: Additional dispute resolution terms (including arbitration/venue) may appear in our Terms of Service and apply to the Program where permitted by law.
9. Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
European Economic Area/United Kingdom (GDPR/UK GDPR)
If you are in the EEA or UK, you have the right to request access to the Personal Information we hold about you and to ask that it be corrected, updated, transferred, or deleted. You also may object to or request restriction of certain processing. Our processing bases typically include: contract performance, legitimate interests (e.g., Site security, analytics, marketing consistent with your choices), consent (where required), and legal obligations.
To exercise your rights, contact [privacy@tailmuseum.com].
We may transfer your information outside of your jurisdiction (e.g., to the United States, Canada, or other countries). Where required, we use appropriate safeguards (such as standard contractual clauses) to protect such transfers.
10. California (CCPA/CPRA)
California residents have the right to:
Know the categories and specific pieces of Personal Information we collect, use, disclose, sell, or share (as defined by CPRA)
Request deletion or correction
Opt out of sale or sharing for cross-context behavioral advertising
Limit use of sensitive Personal Information (where applicable)
Not be discriminated against for exercising these rights
To make a request or to opt out of sale/sharing, email [privacy@tailmuseum.com] or use our “Do Not Sell or Share My Personal Information” link (if available on the Site). We do not knowingly sell or share Personal Information of consumers under 16.
Other Jurisdictions
Depending on your location, you may have similar rights. Please contact us to exercise them.
Data Retention
When you place an order through the Site, we retain Order Information for our records unless and until you ask us to delete it (subject to legal/operational retention requirements—e.g., tax, fraud prevention, or accounting).
Security
We implement reasonable technical and organizational measures to protect Personal Information. However, no method of transmission or storage is 100% secure.
Children’s Privacy
The Site is not intended for children under 13, and we do not knowingly collect Personal Information from children under 13.
International Transfers
Your information may be transferred to and processed in countries other than your own. Where required, we implement appropriate safeguards (e.g., standard contractual clauses).
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, regulatory, or operational reasons. The updated version will be effective when posted with a new “Effective date.”
Contact Us
For more information about our privacy practices, to make a request, or to lodge a complaint, please contact us:
Email: [support@tailmuseum.com]
Mail: [Tail Museum Ltd], [Unit 88, 2 Hellidon Close, Ardwick, Manchester, M12 4AH], [M12 4AH], [United Kingdom]
11. Annex: Service Providers & Tools (Optional, edit as needed)
E-commerce/CMS: [WooCommerce on WordPress or Shopify]
Analytics: Google Analytics; optional: Google Ads, Bing Ads
Advertising Pixels: Meta (Facebook/Instagram), Google, Bing
Payments: [Stripe/PayPal/Shopify Payments/etc.] — Your card details are processed by the payment provider and not stored by TailMuseum.
